It is no surprise that the Kardashians are always in the news. This time the companies of Khloe, Kourtney, and Kim have filed an opposition to Blac Chyna’s registration for the trademark, Angela Renée Kardashian-her future married name once she marries Rob Kardashian. With Rob and Chyna’s on again/off again relationship status the matter could end up being irrelevant, but read on to learn about the current Kardashian debacle.
The companies allege that the Kardashian brand will “suffer damage including irreparable injury to their reputation and goodwill” if Blac Chyna were granted the trademark with the Kardashian name because she would be aligning herself and her brand with theirs.
It is vital to distinguish that even though she will obtain the Kardashian name upon marriage this does not entitle her to a trademark in the name. The Kardashian name is known around households worldwide, so they have established the association of the name with their brand. The Kardashians fear that they will be damaged with Blac Chyna’s potential trademark registration as it would connect the brands and cause consumer confusion, mistake, or deception. Now that the Kardashians have filed their opposition, Chyna can reply within a certain timeframe. After that, it is up to the USPTO to decide.
MYBELaw realizes that a company’s trademark is much more than just a name and that it is also the face of the company. It represents the quality of the product being offered. For more information on trademarks and other areas of intellectual property, please visit our page here.