How to Use a Trademark to Protect Your Brand
On behalf of The Myers Law Group posted in Trademarks on Thursday, May 28, 2015. If you have developed a brand of any kind, you'll want to protect it in order to maximize earnings and grow the brand. The most common form of protection is filing a trademark application. A trademark is any unique symbol, word, image or device that distinguishes the goods you have created from those of another seller. Certain trademarks are iconic: the font for the Coca-Cola logo, or the alligator logo on a Lacoste shirt. Consumers have come to associate the white cursive script from the Coca-Cola logo with beverages [...]