Naming Your Foodtruck
On behalf of The Myers Law Group posted in Intellectual Property on Monday, August 17, 2015. When selecting the name for your new foodtruck, or for any good or service, you need to carefully consider your options. It is important to make sure that your proposed name would not fall under the "generic" or "merely descriptive" categories, thereby eliminating or hurting your chances of obtaining a trademark registration (and making it easier for the competition to 'steal' your brand). When considering a name for your foodtruck, you want to make sure it isn't generic, descriptive, or deceptively misdescriptive. For example, MEXICAN FOOD TRUCK is generic for [...]