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June 2016 Archives

What every business needs to know about trademark basics

If you run a business, you want your products or services to stand out to potential customers in order to maximize your sales and profits. Developing a trademark is one way that your business can accomplish this. Trademarks are protections for the name and marking a business will use for advertising and promotion. They are normally considered valid whether a trademark registration has occurred or not, but registering the mark with the Patent and Trademark Office (PTO) offers extra legal protection, especially if a conflict arises where one of your competitors wants to use your mark. The PTO offers three options for applying for a trademark: