Should You Register Your Trademark Before You Start Using It?

Building your brand is one of the most important investments you will make in your company. Your brand is what distinguishes your business from competitors, and as consumers begin to associate your quality of goods and services with your business name, logo, or slogan, you will naturally want to protect your brand’s reputation and prevent others from piggybacking off of the goodwill you build. A name and/or logo is one of the first things a new business decides on after developing a new business idea. Before you start offering goods or services in commerce, you will likely invest in branding, [...]

2020-08-07T17:13:04+00:00September 20th, 2019|

License Your Web Content or Pay a Higher Price

There was a time on the Internet where anything was posted or copied from another source without a care, but those days are long over. Businesses and individuals need to pay close attention to where they are sourcing their materials from. That is, if they are not the creator. A major concern for websites these days is making sure all content is properly licensed. Otherwise, website owners may be sent a variation of cease and desist letters, demand letters, DMCA notices, and/or a lawsuit action. The following tips provide information on how to best avoid the above mentioned correspondence. Protected [...]

2020-04-23T08:19:57+00:00September 13th, 2019|

Does Your Business Need a GDPR-Compliant Privacy Policy?

If your business operates a website or potentially collects, transmits, or stores the personal data of European Union (EU) residents, you need to know about the General Data Protection Regulation (GDPR). GDPR is a privacy law regulation for the EU and European Economic Area specifically designed to ensure EU residents have greater control over and protection of their personal data. It applies to every company selling to and storing personal information about EU residents, including companies located outside of the EU. How Does the GDPR Affect Your Business? Non-EU businesses are subject to the GDPR if they collect any personal [...]

2019-10-11T11:06:02+00:00September 11th, 2019|