What is a Trademark?
On behalf of The Myers Law Group posted in Trademarks on Thursday, February 5, 2015. A trademark is a brand name: a word, phrase, design, sound, or symbol. For example, the designs of the "golden arches" associated with McDonald's fast food restaurants and the Nike "swoosh" are trademarks. This form of intellectual property is significant because the public learns to identify or rely on certain marks to represent a level of quality related to the products or services it purchases. In a sense, trademarks provide reassurance to the public that what they purchase will be of the same quality as other items of that [...]


